AGST found that beyond features, their customers also value having control, flexibility, and a solution that adapts to the way they work.
This insight, shared by both the technical and customer-facing teams, has shaped how AGST positions Bicom’s solutions in the French market.
“With the Bicom platform, we help customers who want to run everything under their own brand, with one system handling voice, video, chat, and contact center in a single place,” Jean-Pierre explains.
And a big part of what Bicom offers is flexibility in deployment, whether cloud, on-premise, or hybrid, with data stored in France. This helps customers launch services in weeks (not months), and compete confidently with larger pan-European providers.
One thing AGST’s teams have consistently observed is that the white-label option strongly appeals to French partners. It lets them lead with their own brand while maintaining control over pricing and margins.
“If I had to describe the Bicom platform in three defining words, they would be unified, flexible, and white-label, and those same three qualities are exactly what our customers need most,” Jean-Pierre concludes.