Why 0039 Builds a Branded Demo for Every Reseller

Roberto Tordini, Managing Director of zerozero39, explains why a static product walkthrough was never enough for the Italian market, and how building each demo around a prospective reseller's own branding, colors and logo has become their biggest competitive advantage. He also shares how zerozero39 scaled to over 100,000 extensions and why Bicom's willingness to adapt the platform for local security compliance opened up Italy's public administration sector.