The biggest Bicom Systems selling point was gloCOM Communicator. According to Jay Burkett, Process Technology Director for Double A Solutions, “we haven’t found a better mobile app and softphone than gloCOM Communicator.”
And it is a good thing they discovered gloCOM Communicator when they did, less than a year later the pandemic hit and this WFH solution was immediately a “big seller”.
Not only was gloCOM Communicator a big hit with customers during the pandemic, it was a lifesaver internally as well. When the Double A Solutions teams took their work home in 2020, gloCOM Communicator allowed them to remain connected.
gloCOM Communicator “has been really empowering for our team,” said Mark Moss, Product Growth Team for Double A Solutions. Even though they have individuals working across the country, Mark says they “feel connected as one team.”
Internal use also empowers the sales and marketing teams to discuss the product based on real, personal knowledge and experience. They use and know the product themselves, so advertising it comes much more organically.