The next challenge began 3-4 years ago. Everywhere that Arif went, people were using RingCentral or Vonage: Cloud-based systems.
He began losing projects because buyers wanted hosted rather than premise systems. These companies were happy with the Cloud because all they had to buy was a phone and then subscribe to a monthly service. Why would they want an expensive premise system?
Arif came to the realization that he had two choices: follow the trend into the Cloud or continue losing customers and projects.
He could no longer just sit there with 3CX and a premise PBX while the rest of the world moved into the Cloud. If he wanted to compete with RingCentral, Vonage, and other popular options, the Cloud was the way to go.
Around the time of this realization, 3CX put together a solution they labelled as a “Cloud Platform”, so he decided to give it one last shot. Using his reseller license Arif purchased a hosting server and acquired bandwidth for a SIP trunk. But the SIP trunk did not work.
He reached out to the bandwidth provider and was given a one-page setup guide where 3CX verified how the SIP trunk should be configured. But it still did not work. Arif was new to SIP trunks, so he emailed 3CX support for help.
They rejected the request, saying he had not sold any 3CX licenses in too long of a period to receive support. Though he explained that he was interested in selling their Cloud solutions and needed a working SIP trunk to test, they were unmoved. They required he buy a new license and support if he wanted to test their Cloud system.
The high costs, the Grandstream debacle, the 3CX branding on his products… and now no real access to the Cloud? Arif was set to cut off 3CX, but reluctant to make a radical change.
He came across Yeastar and found that, though higher in cost than Grandstream, they were still less than 3CX and offered a bit more flexibility. This would allow him to stick it out with 3CX while also selling Yealink and Polycom.
Arif knew that the future was in the Cloud, but decided to give 3CX a little more time now that he had discovered Yeastar. (This was concession #4. Noticing a pattern yet? Hitting close to home?)