Building the Next Chapter: The Strategy Behind v8.1

We talked to Vesna Glavas Hrustic, HoP of Bicom Systems, about why these particular upgrades landed in the same release.

Vesna Glavas Hrustic

Head of Products

Version 8 shipped, and just a few months later, v8.1 was already out the door. Bicom Systems has deliberately sped up its release cycles, because the pressures partners face no longer wait for an annual roadmap.
v8.1 is the first release built at that new pace. Shipped together in PBXware & gloCOM v8.1: native DNO checking, Emergency Callback Numbers, multiple SMS DIDs per extension, and preconfigured MCP support in gloCOM, with a Developer Portal alongside.

Vesna Glavas

If a partner reads nothing else about this release, what’s the one thing they need to understand?

That this release isn’t five unrelated features that happened to ship at the same time. It is an answer to three questions we kept hearing from partners:

  • How do we build more on top of PBXware instead of just deploying it?
  • How do we get ahead of regulation instead of scrambling to catch up with it?
  • How do we bring AI into daily use without a heavy lift?
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What’s the through-line connecting a developer portal to an emergency calling feature? Those seem unrelated on the surface.

They’re unrelated in what they touch, but identical in what they remove: friction between “this is technically possible” and “a partner actually has it working.”

A developer portal removes the friction between wanting a custom integration and having a team capable of building it in a week instead of a quarter.

DNO and ECBN remove the friction between wanting to be compliant and actually having an auditable answer when someone asks.

MCP removes the friction between wanting to use AI and having to configure something before a single person benefits from it.

Different domains, but the same principle: don’t make partners do the hard part themselves.

Concentrated group of business people planning strategy during team meeting at the office together

If you had to pick one feature that matters most to a partner’s bottom line in this release, which is it?

It depends on the partner.

For a partner running their own trunks and origination, it’s the compliance pair, DNO and ECBN, because the FCC’s expanded Do-Not-Originate rule has already taken effect. That’s not a future risk. It’s a current one with real financial penalties attached.

For a partner with technical customers who have been asking for custom integrations, it’s the Developer Portal, because that unmet demand is sitting right there today.

If I had to force a single answer, I’d say the Developer Portal because it’s the one that compounds. Every integration a customer builds is another reason they don’t leave, and that value keeps growing long after the release date.

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Compliance features usually get framed defensively in terms of avoiding a penalty. Is there an actual revenue story here?

There is, and it’s easy to miss if you only think of DNO and ECBN as insurance. The revenue story is in the sales and renewal conversation itself.

A partner who can walk into a procurement review and say, “Here’s how we guarantee call authenticity, here’s the audit log to prove it, and here’s how we guarantee emergency callback reliability, with logs for that too,” is answering a harder question than most competitors can answer at all.

This is where compliance becomes a true differentiator, not just a way to avoid risk.

Casual business team having a meeting using laptop

The Developer Portal is a bet that partners actually want to build rather than just deploy and support. What convinced you that bet is right?

The bet isn’t really that partners want to become software companies. It’s that they want to solve customer problems and grow their business.

We serve hundreds of different use cases across countless industries, and it’s impossible to build everything for everyone.

The way we see it, our job is to provide a strong platform and the tools to extend it. Our partners know the needs of their customers much better than we ever could.

By enabling partners to build on top of our platform, we help them create differentiated solutions that win more business. That’s how a platform scales.

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MCP and AI: is this a genuine capability shift or a checkbox next to a competitor’s AI feature?

The honest test is whether it’s usable the moment someone deploys it, or whether it requires a setup guide first.

A lot of what gets marketed as “AI integration” in this space is the second kind. It is technically available but practically invisible because nobody gets past the configuration step.

Preconfigured MCP in gloCOM 8.1 is deliberately the first kind: it’s on by default. A user can ask their assistant, “What did I miss yesterday?” on day one, without an admin doing anything first.

That’s a meaningfully different claim from “we support AI integration,” and it’s why this is a real capability shift rather than just another item on a slide.

Pensive agent operator using laptop at call center office

What should a partner’s first 30 days with v8.1 actually look like?

Compliance comes first because it’s the one with a clock attached.

  • Turn on DNO under Settings > DNO > Configuration.
  • Confirm that the 30% Somos discount is applied if they choose it.
  • Size an ECBN pool against the number of extensions without DIDs in each deployment.

That’s a week of work, not a project.

After that, get one technical person exploring the Developer Portal against a real customer request that’s already on the table. Use an actual customer need to prove the “minutes to first API call” claim.

MCP doesn’t need a 30-day plan. It’s already there the moment a customer is on gloCOM 8.1.

The SMS DID feature is worth a five-minute mention to any customer already juggling multiple business lines on one extension. It’s a fast, tangible win with almost no setup cost.

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