YOUR CUSTOMERS ARE YOUR CUSTOMERS
There is little more frustrating than losing customers or leads after putting so much time and effort into winning them over. But losing them to your own provider takes the cake.
John Tinning, former 3CX dealer in the UK, tells of an upsetting call he received toward the end of his time with 3CX:
“I received a phone call from an individual at 3CX who informed me that if I did not take the accreditation test and meet their sales targets I would not be able to support my customers. When I asked ‘how will they know?’ the reply was ‘we will call them and inform them’.”
What was 3CX doing with his customers’ phone numbers in the first place?
“To activate your 3CX maintenance contract you are obliged to provide full end user details, including contact details” explains Stephen Corrigan, former 3CX VP of Sales and General Manager. But even he questions “Why? These are YOUR customers, not the manufacturer’s. Working with your customers is what pays your bills and adds value to your business.”
Bicom Systems values our partnerships (you are partners, not dealers) and would never require you to register end user details for any purpose – they are YOUR customers.
Blog Post: Resellers, Dealers, Partners – What’s the Difference?